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About the Ministry

The Ministry of Culture and Youth works to enrich the cultural ecosystem of the UAE by supporting the country’s cultural, art and heritage institutions.
It provides a platform for artists and innovators, promotes cross-cultural dialogue, and delivers dynamic productions and experiences that represent the UAE’s rich and eclectic culture on national as well as international level.
The Ministry’s key mandates include investing in youth and empowering them and building a knowledge-based economy for a sustainable future. The Ministry is also entrusted with regulating the media sector in the UAE by formulating and implementing legislation, regulations, and standards for licensing media and media activities.

Our Vision

"Culture that inspires the world and Youth shaping the future"

Our Mission

To preserve the UAE's identity, enhance and strengthen the position of the cultural, youth and media sectors globally and maximize their contribution as productive and effective sectors within the national economy by: - Preserving the national cultural heritage. - Promoting the cultural and creative industries. - Investing and empowering youth. - Regulating the media sector.

Strategic Objectives

Creating comprehensive ecosystem for the national heritage and enhancing the national identity

Empowering and encouraging the arts sector in the country

Regulating the creative and media industries and enhancing CCI sector competitiveness positioning

Investing, empowering, and involving Youth

Ensure the provision of all administrative services in accordance with the standards of quality, efficiency and transparency

Establish a culture of innovation in the institutional work environment

Cultural Sectors

The Media Regulatory Office (MRO) aims to:

Responsible for preparing research and foresight studies related to the media and publishing industry, formulating legislation, regulations, standards, and foundations for organising and licensing media and media-related activities.

Responsible for issuing licences and following up on media content. It implements legislations, regulations, and standards related to media services and media content.

The Arts and Heritage Sector aims to:

Organize, coordinate and manage cultural plans, relating to arts and heritage, with an emphasis on advancing performing arts and design;

Apply and maintain international standards for conservation of tangible and intangible heritage and raise awareness of its significance; and

Ensure the implementation of cultural sector policies; and

Develop cultural specializations effectively, by empowering individuals and institutions concerned with different cultural fields to support and facilitate their work.

The Cultural and Creative Industries Sector aims to:

Promote investment in the cultural and creative industries to enable the cultural sector to contribute to the UAE national economy.

Support the UAE’s efforts to boost Emiratization in the private cultural sector and stimulate the establishment of small and medium enterprises working in cultural and creative industries.

Leverage the talents and interests of young people to establish cultural projects and enhance flexible working among the youth in general.

Support the design and development of UAE cultural products, to keep pace with global trends and explore new local and international markets.

About the Minister

Her Excellency Noura bint Mohammed Al Kaabi

Noura bint Mohammed Al Kaabi is the UAE’s Minister of Culture and Youth since July 2020, where she is responsible for fostering UAE-based cultural initiatives on both national and international level, develop policies, legislations and infrastructure that support cultural activities, cement the UAE’s position as a hub of digital content and media industry and empower the youth within the community to contribute to the creative economy. In addition to her ministerial responsibilities, Al Kaabi is President of Zayed University and Chair of the National Commission for Education, Culture and Science. Previously, she has held the post of Minister of Culture and Knowledge Development, Minister of State for Federal National Council Affairs and Chairperson of Abu Dhabi Media and twofour54. Al Kaabi holds a Bachelor’s degree in Management Information Systems from UAE University, 2001 and completed an Executive Leadership Programme at the London Business School in 2011.

Her Excellency Noura bint Mohammed Al Kaabi
UAE Minister of Culture and Youth

Her Excellency Shamma bint Suhail bin Faris Al Mazrui

Her Excellency Shamma bint Suhail bin Faris Al Mazrui serves 49% of the nation’s population as UAE Minister of State for Youth Affairs. Appointed February 2016, at 22-years old making her the world’s youngest cabinet minister,Her Excellency Al Mazrui and her team have built and executed a bold new National Youth Strategy putting the Voice of Youth front and center to policy-making. In her mandate to centralize Youth in creating the UAE’s post-oil economy, her work focuses on ensuring all Youth have a voice and direct, ongoing two-way channels of communication with decision-makers at federal, state and local levels launching. Her team’s work has produced over 60 initiatives that empower, educate and are led by Youth and including 40 Youth Councils and over 200 Youth Circles with national and global leaders on key challenges impacting Youth in the global economy.

Her Excellency Shamma is also Chair of the Emirates Youth Council and the Vice-Chair of the Arab Youth Center covering over 15 initiatives across 22 MENA nations. She serves as the Chairperson for Special Olympics UAE, spearheading the largest delegation of athletes during the Middle East’s first World Games in 2019 and championing inclusion throughout the Arab world.

H.E. Shamma obtained her Masters of Public Policy with Distinction from the University of Oxford in 2015. She was the first UAE Rhodes Scholar and ranked within the top of her class.

Her Excellency Shamma bint Suhail bin Faris Al Mazrui
Minister of State for Youth Affairs, Chair of the Board

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